How to Use Video to Boost Engagement on Your Gaming Landing Page
As a gaming website owner, you know getting visitors to your landing pages is only half the battle. The real challenge is getting them to engage with your content and ultimately become players. Fortunately, video is a powerful digital marketing tool that can help you achieve this goal.
By incorporating video into your gaming landing pages, you can capture visitors’ attention and give them a taste of what your game has to offer. For example, you can show them ways to make money while playing games online.
However, it’s not enough to simply slap a video onto your landing page and hope for the best. You need to use video strategically to boost engagement.
In this article, we’ll explore how to use video to boost engagement on your gaming landing pages. We’ll cover everything from the types of videos to use, best practices for video creation, video placement on landing pages, and how to measure the success of your video marketing efforts.
Types of Videos to Use on Gaming Landing Pages
Just like we have video marketing for social media, several types of videos can be effective on gaming landing pages, including:
Explainer Videos
These videos provide an overview of the game and its features. They’re typically short (around 1-2 minutes) and can be an excellent way to quickly convey what the game is all about.
Gameplay Videos
Gameplay videos show actual footage of the game being played. They’re a great way to showcase the game’s graphics and mechanics and can help users get a sense of what it’s like to play the game.
Promotional Videos
Promotional videos are similar to explainer videos but are more focused on building hype and excitement for the game. They often feature cinematic footage and voice-overs and can be a great way to generate buzz around the game.
Tutorial Videos
Video tutorials are designed to teach users how to play the game. They can be particularly useful for games with complex mechanics or controls.
Testimonial Videos
Testimonial videos feature real users talking about their experience with the game. They can be a powerful way to build trust with potential customers and demonstrate the game’s value.
Tips for Using Video on Your Gaming Landing Pages
Keep Videos Short and Focused
Your videos should be long enough to convey the necessary information, but not so long that users lose interest. Aim for videos that are between 1-3 minutes in length, and be sure to keep the pacing brisk.
Use Clear and Concise Messaging
Your video should have a clear message that is easy to understand. Avoid using technical jargon or complicated language.
Highlight Key Features and Benefits
Use your video to showcase the unique features and benefits of your game. This will help viewers understand why they should play your game.
Use Video to Create an Emotional Connection With the Viewer
Your video should create an emotional connection with the viewer. Use storytelling to make the viewer feel invested in the game.
Use Calls-To-Action (CTAs) To Guide Viewers to the Next Step
Your video should end with a CTA that tells viewers what to do next. This could be to download the game, sign up for a newsletter, or follow your social media accounts.
Video Placement on Gaming Landing Pages
Building a successful website comes before anything else. Having that in place will ensure you get results from following these best practices for video placement and integration.
Above-The-Fold Placement for Maximum Visibility
Above-the-fold refers to the top portion of the webpage that is visible without scrolling. This is the most valuable real estate on your landing page, as it ensures users see the video as soon as they arrive on the page, so use it wisely.
Use of Thumbnails and Play Buttons
Adding a thumbnail and play button to your video can help increase engagement. Users are more likely to click on a video if they see a compelling image and a clear CTA.
Use of Auto-Play and Other Video Player Settings
Use auto-play to start the video automatically when the page loads. You can also use other video player settings to enhance the user experience.
Mobile Optimization and Responsive Design Considerations
Your video should be optimized for mobile devices. This means that it should be responsive and load quickly on mobile devices.
Placement With Other Content
Consider how your video fits in with the other content on your landing page. You don’t want your video to be too distracting or overwhelming, but you also don’t want it to get lost in the shuffle.
Measuring the Success of Video on Gaming Landing Pages
Here are a few metrics to see what’s working and what’s not, and make adjustments as needed.
View Count
This tells you how many people have viewed your video. A high view count is a good indication your video is resonating with your audience.
Engagement Rate
This tells you how many people are interacting with your video (e.g. likes, comments, shares). A high engagement rate is a good sign that your video is driving engagement.
Conversion Rate
This tells you how many people are taking a desired action (e.g. clicking the “buy now” button) after watching your video. A high conversion rate is the ultimate goal of video marketing on gaming landing pages.
A/B Testing
This involves creating two versions of your landing page (one with a video and one without) and seeing which one performs better.
Incorporating Feedback From Users
Finally, ensure to listen to feedback from your users. This can help you identify areas for improvement and make changes that better meet their needs.
